We advise companies on the management of their public affairs, both in their relationship with the public opinion (press, social media, civil society) and with the State.
We advise companies on the management of their public affairs, both in their relationship with the public opinion (press, social media, civil society) and with the State.
Our services are based on the experience and credibility capital built by our partners throughout their careers in the fields of communication and politics.
Among our clients are some of the most important companies in Peru in diverse sectors such as financial services, energy, hydrocarbons, mining, consumer goods, entertainment, among others.
He was the director of the newspaper El Comercio (2014-2018), chosen for three consecutive years as "the most powerful journalist of the Press in Peru" in the Ipsos-Semana Económica Survey of Powery - Encuesta del Poder. Former Regional Vice President of the Freedom of Speech Commission of the SIP. Lawyer, Harvard LL.M. and graduate in Philosophy from PUCP. He has worked as a corporate lawyer in Lima and New York, and regularly published articles in national and international media, including CNN en Español and El País.
He has been the central editor of politics and editor of regions of the newspaper El Comercio, where he maintains a weekly column. He has advised the United States Embassy on issues of political environment analysis and public diplomacy for many years. He was Head of the Public Ethics Program at the Defensoría del Pueblo. He studied communications at the University of San Marcos, Master in Humanities from North Carolina State University, and in History from PUCP.
Being a boutique that works with a very small number of clients at a time.
Being the only top consultancy in the market whose main partners are present throughout the entire service.
Not working with canned solutions, but with strategies tailored to each client.
Having a capital of relationships and credibility with key opinion and political stakeholders that is difficult to replicate.
We advise our clients in times of tranquility, conducive to:
Developing a strategic management of their regulatory and communication affairs;
Building containment walls around their sensitive issues, building alliances, strengthening their reputation, and positioning them as reliable sources on their company and sector.
In turbulent times, we provide experienced crisis advice that allows for quick and assertive reactions. We achieve this through work on two fronts: public opinion and relationship with institutions and key State actors.
Public opinion, politicians, and officials have interests and ways of their own, different from those of private companies.
We advise the latter in designing their relationship and communication plans, adapting them to different target groups and pointing out risks and opportunities.
Every position has strengths and weaknesses, and can be argued with varying degrees of solidity, clarity, empathy, and persuasive ability.
We help structure your argumentation and messages to the public opinion and relevant stakeholders.
In public communication, the same ideas can generate different impacts depending on how they are conveyed.
We work on training your spokespersons and those who manage your communication channels.
As important as having clear messages to convey and how to express them is being able to reach - and generate trust in - relevant actors.
Based on the credibility and relationships consolidated throughout our careers, we build bridges, ensuring that your arguments are taken seriously.
In order to make informed decisions about your public affairs, it is important to know how your sector and/or company is positioned on the political map at any given time.
We make regular presentations on current events, with emphasis on factors relevant to your activity.
Moments of crisis can define a company's present and future.
If they arise, Público will take care of their management, providing the required attention 24/7.
"Público is a great external advisor. Their responses are accurate and well-founded. The partners have experience in complex issues, have been on the other side of the table, and have a well-earned credibility with politicians and opinion leaders."
"Público is a strategic ally that contributes to Antamina's objective of closing infrastructure and public service gaps in the Ancash region, through mature public management and an inclusive and sustainable business fabric. The level of analysis of each of its services, as well as the periodic updating of information, greatly contribute to making timely decisions to prevent and mitigate related risks."
"In complex situations of economic and reputational risk, with relevant stakeholders from different spheres, where reaction time and anticipation of events are key, high-level professional external assistance is vital. Público's tactical and strategic outlook, the experience of its executives, and their immediate and constant availability have made our experience with Público very satisfactory."
"We worked with Público in a crucial context for our institution, and the value we received was very satisfactory. From strategic advice, monitoring of key indicators, to working on enhancing and producing narratives for key stakeholders. We were accompanied by a team of experts who delve into their clients' arguments to generate a high impact and develop constructive relationships in the short and long term."
"The people at Público are of the highest quality both professionally and personally. With attention to detail, they understand with great competence the nuances and complexities of a political and economic context that - like the Peruvian one - changes regularly. At the same time, they are an excellent guide when it comes to seeing the forest and not getting lost among the trees of the current situation."
"With personalized service, Público manages to turn complex and technical information into simple and quickly understandable messages for public opinion. It articulates with key actors, achieving legitimate support for business interests. Its extensive experience and knowledge of public affairs and journalistic language are its differential value."
"Público's service is unparalleled, and I have not seen a more personalized and effective work by another company in Peru or elsewhere in the world. Público integrates the necessary dimensions to reach the goal: careful study of the business, positioning in the media, image and crisis management, as well as emotional connection with political actors. Público gave us complete protection and became a decisive support to protect the business."
